Wednesday, February 26, 2020

University of Wyoming has a Music Entrepreneurship Certificate!

Friends, I am so thrilled to announce the creation of University of Wyoming's Music Entrepreneurship Certificate program, the culmination of two years of work between myself and several colleagues in two different departments here at UW. I have created, and will teach, all of the music-specific entrepreneurship classes, and we've got some great courses on offer from our internationally recognized College of Business, as well.

The beauty of this program is that it's a tidy 12 credit hours, offered online, and can be taken in tandem with any degree program or independently.  So, if you already hold all the degrees you wish to earn from academia but feel like your education lacked the practical life skills you now realize you need, this certificate is for you!  If you're currently enrolled somewhere in a music program that fails to offer any training in creating your own unique career, this certificate is for you, too! And did I mention it's all online??

Here's what we're offering:

Careers in Music
Careers in Music complements traditional musical training by expanding the student's understanding of the range of careers in the professional music world.  Students will learn how music progresses from artistic creation to consumable product, and how professional musicians utilize skills in marketing, performance, teaching, recording, technology, venue management, and fundraising. Individual projects will develop professional materials, and guest speakers who have succeeded in building viable, unique careers for themselves will present information to help the modern musician not only compete in the marketplace, but to be a creative and dedicated professional.

Entrepreneurial Mindset
This course introduces students to entrepreneurial mindsets and concepts essential to success in startups or within established firms. Provides a basic overview of creativity and innovation, and students experience the process of identifying and evaluating ideas and developing them into business
opportunities.

Music Entrepreneurship Seminar
This class further crystallizes successful business enterprise development introduced in Entrepreneurial Mindset – ENTR 2700. In this experiential learning environment students will hone their entrepreneurial skills in idea creation, business incubation, development, research and finally commercialization. This learning laboratory will foster entrepreneurial venture development by combining core readings and assignments in the first half of the class with the development of individual music-centered projects to guide students through their selected business venture experience.

Internship in Music Business
The internship in music business offers a monitored and evaluated professional work experience in
public or private organizations on assignments relating to students’ individual career goals, allowing
students to explore the relationship between theory and practice in their major. Placement is limited to situations approved by the Music Entrepreneurship Certificate adviser or Department of Music Chair.

Management and Organization
An introduction to the theory and practice of management with emphasis on individual and small group behavior, design and structure of organizations, relationship between the organization and its environment and statistical and quantitative skills used in examination of management processes. Also covers interpersonal communications, ethics and international management.

Introduction to Marketing
An investigation of the marketing discipline with emphasis on vocabulary; principles; functional
interrelationships; marketing strategies, practices and problems in national and international
environments.

If this sounds like it might be up your alley, or if you know someone else who might feel the same way, visit uwyo.edu/music to learn more!

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