Using Social Media to Grow Your Studio

It's that time of year again--school is back in session, and it's just starting to dawn on students that they could benefit from some lessons before honor band audition season (hopefully you'll get them to stick around beyond that). Those of us teaching at the college level are already preparing audition advertising materials for next January and February, and we will begin posting information about scholarships and assistantships next month.

I know what I do, and it works OK, but in this age of ever-changing social media platforms and mores, one can never remain stagnant. So, I put together a panel of young, smart flutists who are doing some really cool things on social media and we held a thoroughly enjoyable discussion at NFA at the beginning of the month. I certainly learned some things, and I put together some of my favorite points the panelists made in this handy table, below. 

For more detailed ideas about developing and advertising your studio, you can also review my previous posts, 

Is it time for an audit of your private studio? Part 1

Is it time for an audit of your private studio? Part 2

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The panelists:
Jessica Banks, flute professor, Mississippi State University
instagram.com/bachnbaseball
tinyurl.com/RubankFlute

Jolene Madewell, teacher and blogger, Practice Room Revelations
www.joleneharju.com
Instagram.com/JoleneFlute
Facebook.com/PracticeRoomRevelations

Kallie Snyder, owner, Snyder Flute Studio and creator, The Sound Musician
www.thesoundmusician.com
www.kalliesnyderflute.com
Instagram: @thesoundmusician_
Facebook: The Sound Musician, Snyder Flute Studio

Brittany Trotter, social media guru for NFA conventions 2017, 2018

www.brittanytrotterflute.com
Instagram: @brittanyflute
Twitter: @brittanyflute
Facebook: Brittany Trotter

Tech skills developed with some apps to get started: 

Photography and photo editing: Snapseed, VSCO, Adobe Photoshop Express
Audio/video recording and editing: Acapella, Audacity, Garage Band, iMovie
Graphic design:Adobe Spark, Canva, Phont/Vont, PicPlayPost
Web design: Squarespace, Wix, Weebly
Organizational tools: Buffer (schedule social media posts), Google analytics, Google Drive, Planoly